Our Mission & Story
Our mission at Custom Accountants is to empower business owners and professionals with clear, accurate, cost-efficient and timely financial data so they can focus on building great companies. Alexander began his career in management consulting and over three decades starting and leading companies saw too many small businesses struggling with unreliable numbers, wrong numbers or no numbers at all. He launched Custom Accountants to provide affordable, tech‑enabled accounting and CFO services that help businesses thrive.
Meet the Founder
Alexander Weindling began his career as a management consultant and went on to be a successful serial entrepreneur founding three companies and leading six since 1996. He has scaled businesses from $0-$200m, and 1 employee (himself) to hundreds worldwide. He has worked for himself and private equity, raised money from family offices and multi billion dollar publicly traded multinationals and negotiated multiple exits. No business is too small and no dream too big for Alexander and Custom Accountants.
Alexander has brought to Custom Accountants the tested financial team that worked for and with him for years. His mission is to make these best in class experts available to businesses experiencing the same opportunities and challenges he managed for years – but on an outsourced and affordable basis.
Small growing businesses need as much cash as possible for marketing, distribution, product development and inventory. Seldom can they afford the highly skilled and robust financial accounting and analyses needed to keep them in the fast lane and out of trouble. Often the leader spends too much time on bookkeeping and not enough on growing and managing customers and products.
Alexander built CustomAccountants.com to solve for this. Custom Accountants outsourced solution allows leaders to focus on growth by delivering effortless, accurate and timely financial clarity at a fraction of the cost of an in-house team.
Our Core Values
Accuracy
We keep books correct and current. Decisions rely on real numbers, not estimates or cleanups later.
Consistency
We show up every day with the same level of care and follow-through. No peaks and valleys.
Ownership
Our team takes responsibility for the work and outcome. You should never have to chase or double-check.
Clarity
We explain numbers clearly and directly, without jargon or unnecessary detail.
Discretion
We treat financial information with care and professionalism. Trust matters.
Focus
We help leaders stay focused on running the business, not managing accounting tasks.
How We’re Different
Our founder was you
You’re a CEO trying to do everything at once all the time. We get it.
Tech‑Enabled
We start with the best people and add the least complicated technology. Easy to work with and quick to implement.
Flexible
We can use the financial systems and technologies you already have. We are versed in most systems and are technology agnostic.
Time and Trust
We understand that Time is your most valuable resource and while you don’t have a big budget for an in house staff, you still need a quality partner to whom you can delegate the bookkeeping and who you can trust.
Custom Engagements
From project‑based support to full‑service outsourcing, we tailor our services to fit your needs and budget.
Transparent Pricing
Our pricing is straightforward — no hidden fees or surprises. We don’t lure in customers with a low price so we can work them up later.
SUCCESS STORY
“Working with Custom Accountants has been a game-changer for our peace of mind. They didn’t just take over our bookkeeping; they tech-enabled our entire workflow, giving us real-time financial clarity we never had before.
For the first time, we aren’t just looking at the past—we’re using their custom budgets and forecasts to actively plan our future.”